Photo by Denis Charlet Credit: AFP via Getty Images
Amazon India
has announced that its customers can browse for shopping after the company has
added Telugu, Tamil, Kannada and Malayalam to its interface. The users can access
these new language features on both android and apple store mobile apps and
their website. In the past, Amazon had added Hindi to its platform and added
several regional languages for its customer service. Now, the company can boast
some of major Indian regional languages on its platform which will further enhance
customer experience on the platform.
Kishore
Thota, Amazon India Director of Customer Experience and Marketing said to PTI, “With
this launch, Amazon.in customers can discover great deals, read product
information, place and pay for their orders in their language of preference.”
The company has reflected that a large number of customers select Hindi as
their preferred language to browse and shop on their platform. Now, with all
the Southern Indian languages launched, the customers can use their preferred
language to shop, pay, make recharges on Amazon India.
Amazon’s primary
rival in Indian e-commerce market Flipkart already added Hindi, Telugu, Tamil
and Kannada on their own platform.
